Digital Engagement Manager till Ericsson i Kista

Antal platser:
Yrkesbenämning: Marknadsplanerare
Publicerad: 2019-01-11
Sista ansökningsdag: 2019-01-27

About the role We are now looking for a Digital Engagement Manager to lead the activation planning, execution and follow up on campaigns and demand generation programs within the Telecom Core area in Digital Services Marketing & Communications. You will be the link between the Demand Gen unit and the rest of the Campaigns & Activations team, orchestrating the campaign execution and monitoring conversions. Responsibilities • Prepare and execute campaign activation plans, in collaboration with Inbound Marketing. • Coordinate other activation resources to create, execute and monitor 360° channel activations; e.g. engaging external communications, editorial and social media in planning and execution, internal and external agencies for creation of additional activation assets. • Set up and drive global nurture flows for a digital customer journey in marketing automation systems; landing pages, e-mails, scoring, etc. • Monitor conversions and make needed adjustments for successful conversion rates. • Plan, execute and follow up paid outreach; SEM, programmatic/display, coordinate paid social. I/a identify sponsored opportunities to find right target audience. • Activation support to events when part of demand gen program. • Publication of external pages and other global activation assets on own and bought channels. • Always-on SEO optimization and monitoring for storefronts and flagships. • Communication to stakeholders (global campaign community, operational interface campaigns in MA for regional campaign execution/cooperation). • Activation budget management within campaigns. Key Qualifications You need to have work experience in Marketo. • Experience working in a dynamic and fast-moving environment. • Experience working in a global team. • Experience working with cross-functional teams. • Project management skills (including budget management). • Domain experience: digital marketing, marketing automation, marketing communication. Experience in the following will be considered highly qualifying: - working actively with SEO and SEM - working with EpiServer • Education: University degree preferably in Business, Marketing, Communications, or equivalent training/experience. Additional Requirements • As a person you are results oriented and eager to continuously learn more and develop. • You are a dedicated team player, able to inspire others, and take our digital customer engagement to the next level. About Adecco The Adecco Group, based in Zurich, Switzerland, is the largest temp staffing firm in the world and a Fortune Global 500 company. The Adecco Group offers a wide variety of services that include staffing, permanent placement, career transition and talent development, as wee as outsourcing and consulting. About the employment For this assignment, you will be employed as a consultant by Adecco. Project period is one year with start date March 1. Adecco adheres to all relevant collective agreements. Your health and wellbeing are important to us, so we offer healthcare benefits, such as discount on training cards. You are also covered by insurance and occupational healthcare. The Adecco Group is the world´s leading provider of HR solutions. With more than 32,000 FTE employees and around 5,100 branches, in over 60 countries and territories around the world, we offer a wide variety of services, connecting around 700,000 associates with our clients every day. The services we offer fall into the broad categories of temporary staffing, permanent placement, career transition and talent development, as well as outsourcing and consulting. The Adecco Group is based in Zurich-Glattbrugg, Switzerland and we are a Fortune Global 500 company listed on the SIX Swiss Exchange. Adecco was founded in 1996, following the merger of Adia (Switzerland) and Ecco (France), two leading personnel service firms with complementary geographical profiles. Read more at www.adecco.com About the application The assignment will be filled immediately, and we are therefore recruiting on a continuous basis during the application period. Please apply through the "Ansök/Apply" button on this page and attach your CV and personal letter. You can apply with CV written in Swedish. 1. The first step in our recruitment processes is a personality test (MAP) that will be sent to your e-mail address when your application has been reviewed. Adecco uses tests as part of the process in order insure quality and to make as fair an assessment as possible. 2. If you are selected to continue to the next step in the process, you will be contacted for a telephone interview. 3. The next step will be to attend a personal interview with the responsible recruiter. Please note that in some of our processes we also use video interviews, other tests and other assessment techniques. If this is the case, you will receive information. Contact details If you have questions about this assignment or the recruitment process, you are welcome to contact responsible recruiter: Peder Andersson via 08-100 500 If you have questions regarding registration with Adecco, please contact Adecco Candidate Support: [email protected] or via phone: 08- 598 980 10. We look forward to receiving your application! Keywords: Marknadsföring, Digital Marknadsföring, Marknadskommunikation, SEM, SEO

Kontaktperson

Peder Andersson

Information om jobbet

Arbetstid & varaktighet
  • Heltid
  • 6 månader eller längre
  • Vanlig anställning, upphör:2019-01-27
Lön
  • Fast månads- vecko- eller timlön
  • Fast lön
Postadess
  • Region SOLNA
  • 17141 Svetsarvägen 8
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